RCD Mallorca increases potential value of social media exposure by 177%
Marketing and media initiatives have seen the club rank among the top ten teams for engagement across all platforms
RCD Mallorca’s brand value has increased despite the universal challenges COVID-19 continues to present football clubs across the world.
According to the latest economic data made available by Blinkfire, the previous quarter of 2020 resulted in a valuation of almost €1.5 million across our Facebook, Twitter, YouTube and Instagram platforms. The figure represents a growth of 177% when compared to last year’s corresponding period, totalling an inflation of almost one million Euros. In April alone, and despite a suspension to competitive football, our platforms exceeded €270,000 of brand value exposure.
Although newly promoted to La Liga, we currently occupy seventh position for social engagement in the division across all platforms, amassing 1,350,000 interactions throughout April. Such figures have generated €50,000 for primary sponsor Betfred, while partner OK Cars saw a return of over €25,000 in the same month.
Throughout confinement, we have launched numerous audio-visual initiatives to generate brand awareness, improve engagement and drive revenue. Vintage football matches have been broadcasted not only to provide fans with an alternative to suspended football, but produce an economic return valued at over €35,000 for Betfred, while a fan vote for our greatest ever starting XI has generated more than €21,000 for partner Roc Hotels and €19,000 for kit sponsor Umbro.
We remain committed to ensuring our partners and sponsors receive brand exposure, return in revenue and customer awareness with the help of our ever-growing social following.