RCD Mallorca has been recognised as club of the month for its promotion of hospitality products and spaces at the Estadi Mallorca Son Moix.
The communication around spaces such as the PreZero Tunnel Club, Tramuntana 1916, the Premium Club, the VIP Boxes and the Fan Zone has positioned the club as a benchmark, not only among football fans, but also among the more than 13 million tourists who visit Mallorca every year.
A positioning strategy in specialised media
The club has developed a strategy of content and interviews in leading media in the sports industry, such as Economia de Mallorca, 2Playbook, Off The Pitch and FC Business. This communication work has served to reach potential VIP experience clients as well as sponsors and strategic partners, key to continue growing in this area.
Connecting with audiences beyond sport
RCD Mallorca has also opted to appear in lifestyle media, such as NSS Sports, opening up its stadium and its offer to an audience that is looking for unique experiences without necessarily being a football fan. This strategy has allowed Son Moix to be positioned as a place for unique experiences within the tourist offer of Palma de Mallorca.
A clear, customer-oriented website
The club's official website as its specific portal for events at Son Moix and clearly reflects the entire hospitality offer, with detailed information on each option, prices and the purchasing process.
This recognition underlines the great work of RCD Mallorca in an area that continues to gain prominence in the football industry, where the stadium becomes much more than a sporting venue: a meeting point for exclusive experiences and the generation of value for the community.
