Leading telecommunications and media company and club sponsor Fibwi has presented its new advertising campaign which features Vedat Muriqi, Martin Valjent, Sergi Darder and Manu Morlanes.
The shoot, directed by Mallorcan filmmaker Marcos Cabotá, took place entirely at the Antonio Asensio Sports City. The choice of this strategic location allowed for a truly authentic capture of the players' usual work environment, offering a fresh perspective away from the stadium's usual spotlight.
"It was an exceptional shoot," says Cabotá, a two-time Goya Award nominee. "My goal was to capture the essence of these great professionals off the pitch, to show their human and fun side. The public will be surprised to see their idols in such a natural and authentic way, which was possible thanks to their total willingness and professionalism."
The core of the campaign is the slogan "The true fiber of the team," a statement that not only plays on Fibwi's core product but also encapsulates the brand's philosophy.
Francisco Alcalde, founding CEO of Fibwi, said: "RCD Mallorca identifies us as a Mallorcan company and is an icon in Balearic sports. The fruits of years of being there through thick and thin, of suffering and being moved match after match, reflect the same effort and spirit that characterizes us as a company."
Sandra Reynés, Marketing and Communications Director at Fibwi, said: "We want them to understand that we are a real company and from here, like the club. Our special thanks to Rubén Forcada, Commercial Director, and Héctor Martín, Communications Director at RCD Mallorca, whose collaboration has been vital in bringing to life a spot of these characteristics that combines audiovisual avant-garde and football passion."
RCD Mallorca Commercial Director Rubén Forcada said: "It has been a great experience to make this commercial for a loyal partner of the club, and we are happy to be able to share this excitement with all Mallorca fans. It is an unprecedented commercial, and we are proud to support companies like Fibwi."