RCD Mallorca has recorded its highest-ever data for monthly engagement across social media during May.
According to Blinkfire Analytics, RCD Mallorca was ranked fifth among La Liga clubs for engagement across all social channels with an impressive average of 2600 interactions registered per post. Sitting behind just FC Barcelona, Real Madrid and Real Betis for views totalled throughout the month, YouTube exhibited the largest growth of all platforms considered, totalling 1.3 million views despite the continued suspension of competitive football due to the COVID-19 pandemic.
A record-breaking May closely follows the 177% value increase to sponsors on social media which our channels have been able to offer, totalling a value of €1.5 million of worth as reported here.
With our first game back in La Liga action against FC Barcelona this weekend, we remain committed to breaking new ground across social media and offering supporters the best fan experience ahead of the remaining 11 fixtures behind closed doors which await us.
